Digital Imaging, Advertising, Photo Manipulation
2010 MUSTANG WALLPAPERS
- FORD 2010 MUSTANG WALLPAPERS
DESIGN EXPLORATION AND FINAL EXECUTION
(Mustangs are CGi from Math data)
AD: JENNIFER POWERS, JAMES ROBINSON
BACKGROUND PLATE & MODEL PHOTOGRAPHY: DOUG WOJCIECHOWSKI
In order to showcase the unique, customizable qualities of the new Mustang, we used our SPINS tool to create dozens of comps under Team Detroit's direction. The two themes that stuck were the Yin-Yang and the Tattoo Parlor.
The Yin-Yang image emphasizes the Mustang's ability to be the complete opposite of itself, depending on who's behind the wheel. The difference between night and day, or good and evil. Although, they both look pretty bad*** if you ask us...
The Tattoo Parlor image shows the similarities between self-expression through body art, and self expression through, well, car body art. The analogy only goes so far, though, as we suspect one probably hurts a lot less.
work done while at SeventhStreet
- SOME OF THE ROUGH COMPS AND EXPLORATION
(timeframe = 2 weeks)